highlight the 20% of your home’s features that make it special. The remaining 80% of your home still affects the buyer’s decision, so do not neglect it, but in photographs and showings, feature the elements that make your home special. Your selling point won’t be the common features your home shares with the other properties on the market. Instead, use your home’s unique features to grab the attention of buyers who are interested in those distinctive features. A BUYER’S STORY When Vince and Sue were shopping for a new home, Vince wanted a river view. They looked at many desirable properties but didn’t find any that were right for them. Some were overpriced; others had obstructed views. The search went on for almost a year until they found an older home a short walk to the river. The neglected exterior and dated interior were not encouraging, but when Vince stepped out onto the third-floor balcony off the master suite, he was sold. Any shortcomings in wall color or fixtures faded away when he took in the view. He could now see the sunrise from his bedroom window every morning. What 20% of the home caught the eyes of Vince and Sue? The magnificent third-floor view of the river! A SELLER’S STORY When Rob and Kate listed their home, they needed a buyer who wasn’t concerned that the house was on a busy corner. Though the home was over 100 years old, the interior was updated with fresh, neutral wall colors and flooring to look brand new. The towering trees and established yard gave the home a welcoming appeal.
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