The person that purchased Rob and Kate’s home had also looked at a home within miles of this one that had towering trees as well as a koi pond and patio. This home was comparable in interior and exterior, but it was on a quiet street. What 20% of the home caught the buyer’s eye and prompted him to choose Rob and Kate’s home? The buyer loved the exciting energy of a home near AU's Summerville campus. The fact that they could walk to church, the library and neighborhood restaurants and bars made all the difference for them! LOCATION MATTERS A buyer paid extra for a townhouse because of its location in the complex overlooking woods instead of the parking area. Another seller took advantage of the fact that most of the surrounding homes didn’t have yards; only a few shared a half- acre grassy area. An owner whose townhouse bordered this yard area sold his home for a higher price than other townhouses in the complex on the market because his had a characteristic shared by fewer than 10% of others. He had the only available listing offering that feature. He pointed to that feature in marketing the townhome. With this attractive point of difference, the house sold for a higher price. Another townhouse seller in the same complex found a different unique feature. Although she did not have a yard, she was still able to use location to advantage. Her property backed up to a lake and fountain. This unique feature helped her to sell the townhouse quickly and for a better-than-average sales price.
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