But John believed his home stood out as one of the finest in the neighborhood, boasting unique features not found in other homes. He was reluctant to lower the price. John decided to try another agent, who also struggled to sell the property and suggested the same course of action: reducing the price.
At this juncture, John had two options:
Option #1: Lower the price, as most agents advised him to do, acknowledging that his home might not be worth what he desired, and hoping to be more reasonable at $450,000. Option #2: Engage an agent capable of selling the home at its true value, employing marketing techniques that would excite a buyer enough to pay the full price. Thankfully, John opted for the second choice. He reached out to an agent specialized in selling properties that had stumped other agents. This agent hailed from a leading real estate company, boasting numerous accolades. Upon evaluating John's home, the agent agreed to list it at the same price as the previous agents had. However, this time, things took a different turn. Sixty-three days later, the property sold for $480,000, leaving the previous agents astonished. They had insisted that John's home was worth no more than $450,000. Typically, most homes sell slightly below their asking price, so an initial asking price of $450,000 would likely have resulted in a final sale price of $430,000 to $440,000. Yet, the new agent successfully secured a higher sale price in just two months, leaving the previous agents baffled and somewhat embarrassed.
What had the previous agents missed? Why did they fail to sell
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