the home while the third agent succeeded?
The key difference was that the new agent employed a unique marketing strategy rarely utilized by most agents. The details of this marketing strategy will be explained in the following chapters. But first, it's essential to establish a fundamental point. Many people mistakenly believe that a house sells for its true "worth." In reality, a home's price is simply the final amount agreed upon by the buyer and seller. Numerous factors influence this final sale price.
Homes do not always sell for their perceived "worth."
Sometimes they sell for more. Sometimes they sell for less.
While this may seem obvious, it's crucial to understand this concept. Discard notions that "worth" solely determines a home's sale price, allowing you to explore the actual factors at play and leverage them to your advantage. Consider Rachel and James, who owned townhouses located just five doors apart. Both placed their homes on the market simultaneously, featuring identical floor plans and layouts. At first glance, both townhouses appeared equally appealing to buyers. One might assume they were "worth" the same amount, but that wasn't the case. Rachel and James sold their homes within a month of each other, yet there was a significant $14,000 difference in their sale prices.
Rachel sold her home for $315,000. James, on the other hand, sold his for only $329,000.
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