CHAPTER 6 How to Sell a Home That Didn't Sell — Without 't Sell — Without Dropping the Price Selling your home without resorting to a price reduction is entirely feasible. Here's a little secret I'll share with you: the conventional approach is flawed. It operates on the mistaken belief that if you expose your house to a wide audience, someone will inevitably purchase it. While attracting more potential buyers does improve the chances of a sale, it doesn't guarantee one. The crux of the matter is this: not everyone is interested in buying your home, at least not at its market value. Some might covet it for a bargain price, and even if they despised it, they'd still be willing to purchase it at half the price, with the intention of flipping it for a quick profit. The key to securing top dollar lies in discovering that buyer who desires your home so profoundly that they're prepared to pay the full asking price. On rare occasions, luck may even lead you to a buyer willing to pay more than the asking price. Yes, it has happened, particularly during hot market phases.
However, the majority of sellers become overly fixated on
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