ETTA CARTER - HOW I SELL HOMES OTHERS FAILED TO SELL

disseminating information about their home to a broad audience, inadvertently overlooking the most crucial aspect. You must identify that one exceptional buyer. The question then becomes: How do you locate the ideal buyer? First and foremost, you must grasp a universal principle that we are about to delve into and understand its role in attracting those perfect buyers. KEY TAKEAWAYS: • The conventional selling approach relies on the flawed premise that broadcasting your home to a wide audience guarantees a sale. • In reality, your aim should be to identify the one buyer who desires your home so passionately that they are willing to pay the full asking price.