even be willing to pay the full asking price, despite this house being pricier than the others. The 80/20 rule, in this instance, underpins the sale of this home. Regrettably, much time and effort were expended in the search for the perfect property. Had the agent recognized the significance of identifying the 20 percent difference, they could have saved a considerable amount of time, and this house might have been the buyer's first stop. As a seller, you can harness the power of this rule to your advantage by emphasizing distinctive characteristics of your home within your marketing strategy. Allow me to present a real-life case in point. An agent was tasked with assisting a client visiting from out of town who had not yet defined specific criteria for their prospective home. Instead, the buyer expressed a general fondness for the area. Throughout the day, the agent diligently showcased various properties, yet the buyer consistently proposed offers ranging from 10 to 20 percent below the asking price. It became evident that the entire day was verging on becoming a fruitless endeavor, much to the agent's dismay. As dusk approached, they reached their final destination—a rather unremarkable house with little curb appeal. The house's outward appearance did not elicit much enthusiasm. The agent's options seemed exhausted. However, this seemingly plain house would ultimately break down the buyer's stubborn negotiating stance. To everyone's surprise, the buyer was suddenly willing to offer the full asking price! You might wonder what set this particular house apart from the others. It was not a newfound affinity for unattractive homes; it was, once again, the intervention of the 80/20 rule.
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