Throughout the day, the agent and the buyer had examined houses that shared roughly 80 percent of the same features. For the buyer, the minutiae of these details held little significance. A bedroom was a bedroom in their eyes. What made this ordinary-looking house extraordinary was a single remarkable feature. As one entered the great room, a magnificent window framed a breathtaking view from atop a hill, with the sun setting below the distant tree line. It was this view that sold the buyer, rendering all other attributes irrelevant. The decision to purchase hinged solely on the hill and the view it afforded. The buyer ceased negotiations and promptly offered the full asking price, illustrating the potency of the 80/20 rule in action. Learn to harness the potential of this rule, and you need not settle for anything less than your asking price. Identify a unique selling point and spotlight it in your marketing endeavors. Buyers who fall in love with a particular feature are far less likely to engage in price negotiations. In certain instances, the 80/20 rule can even facilitate a sale without the necessity of a physical showing. This not only simplifies the process but also saves a significant amount of time. Consider a situation where a house had languished on the market for several months. In stark contrast to the previous house, this property was not unattractive. On the contrary, it was a brand-new, custom-built home. Yet, it remained conspicuously unsold for over seven months, without a single offer to its name. Perplexed by this prolonged stagnation, the builder made the decision to part ways with their original agent and enlist the services of a new one. Fortunately, this new agent understood
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