9. Fenced-in backyard: Families with children or pets often seek homes with fenced-in backyards. 10. Additional unique features: Consider elements like an extra- large garage, a swimming pool, or any distinctive quality that makes your home stand out from the rest. Incorporate these unique features into your marketing strategy, ensuring they take center stage. This targeted approach will capture the attention of potential buyers who are specifically seeking such attributes. Consequently, you'll spend less time showing your home to disinterested parties and more time engaging with motivated buyers willing to make a purchase. In essence, refrain from merely listing information without highlighting the 20 percent difference—it's the key to success in leveraging the 80/20 rule. KEY TAKEAWAYS: • No two houses are precisely alike, thanks to the 80/20 rule. • Buyers are drawn to and willing to pay more for unique features. • Unique features can encompass a wide range of attributes, from views and lot size to additional amenities. • Shift your marketing focus to highlight the distinctive aspects of your home to attract interested buyers. • Identifying the 20 percent difference can streamline the selling process, reducing the need for extensive showings and lowball offers. • Take time to discover and market your home's most attractive and unique features by comparing them to neighboring properties.
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