ETTA CARTER - HOW I SELL HOMES OTHERS FAILED TO SELL

genuinely consider buying your property—not a generic audience. Efforts expended on attempting to attract individuals uninterested in your unique features are essentially futile.

Harness the Power of Descriptive Detail

Direct your attention to the property's description. Position one or two distinctive features right at the beginning of the description to ensure they immediately catch the reader's eye. You may also incorporate these features into your headline. This strategic approach serves to draw the right audience, enhancing the quality of leads. By implementing this tactic, you'll observe an improvement in the caliber of potential buyers. Your property will be showcased to individuals who are poised to make a purchase. This, in turn, will likely result in receiving more offers at or close to your asking price. While these outcomes are certainly favorable, there's yet another method to boost your sales.

Transforming a Negative into a Positive

Few things can derail a sale as effectively as a significant negative aspect. However, in many cases, it's possible to convert a negative into a positive. Consider the following example: Imagine owning a home constructed a decade ago. You're eager to sell it, but there's a challenge. A new development has recently emerged in your vicinity, offering brand-new homes that are remarkably similar to yours. The catch? These new properties come with a price tag roughly $40,000 higher than your asking price.

You anticipate that buyers will gravitate toward the new houses

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