ETTA CARTER - HOW I SELL HOMES OTHERS FAILED TO SELL

purely because of their newness, which carries a perceived greater value. Buyers often fail to consider that, in five years, this advantage will have faded. Their once-new home will have aged, turning into a five-year-old property, while your residence will have reached the 15-year mark. But there's more to the equation. When these new homebuyers eventually decide to sell, they are unlikely to recoup the extra $40,000 spent on their initially new purchase. The allure of a brand-new home dissipates over time, and the additional cost incurred will not be recovered. Your opportunity lies in enlightening potential buyers about what they are overlooking. You have the means to educate them and ignite their interest in your property. To achieve this, you require an attention-grabbing approach that underscores the positive aspects of your residence. Craft an advertisement with a headline that boldly declares, "Don't Commit to a New House in (Development Name) Until You've Seen This Home." Subsequently, elaborate on the reasons why your property presents a compelling alternative. Certainly, cost savings is an obvious and noteworthy reason that should be emphasized. However, it's not the sole factor; there's more to the equation. Prepare a comprehensive list of features for both your home and the newer properties. Then, embark on a comparison from various perspectives. For instance, you can analyze the outdoor spaces. Newly constructed homes typically lack mature trees and landscaping. They might boast freshly planted grass, which translates to more effort and expenses. Another angle to explore is the neighborhood's atmosphere. New developments often buzz with construction activity and increased traffic. Position these aspects in a positive light by

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