CHAPTER 10 Luxury Home-Seller Strategy Sells egy Sells Homes for 15% Mor or 15% More Money "The wealthy and renowned employ this technique to sell their residences. Notably, a real estate agent recounted an instance where this approach led a condo to sell for $110,000 more than a nearly identical one in the same building! To delve into specifics, the condo employing this approach sold for $549,000, while the other, lacking this strategy, sold for $439,000. The question arises: what accounted for the price gap? The real estate agent, who was intimately familiar with both condos, ruled out factors like foreclosure, short sale, or distress sale. The most plausible explanation for the price difference was the seller's use of this home-selling strategy. This strategy proves effective in any market and across various property types, including homes, apartments, townhouses, and condos. Agents and sellers employing these tactics significantly enhance their chances of closing a sale, often at a higher value. Here’s how this particular real estate agent stumbled upon this undisclosed strategy. He encountered a wealthy executive interested in selling his condo, but under one condition: that the agent employ this unique method. Skepticism initially prevailed, but the prospect of a substantial commission prompted the agent to agree. They listed the condo at $554,900, even though similar condos in the same complex were listed considerably lower, at $479,000 and $439,000. At first, the agent harbored doubts about the condo realizing its 29
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