CHAPTER 11 Why Home Staging Really Matters
STAGING CASE STUDY
I aimed to provide you with the most compelling evidence available. Many individuals struggle to believe that the simple act of staging can lead one home to sell for more than a similar one. During my research, I sought instances of similar houses being sold at varying price points, with only one of the two homes undergoing staging.
The most evident example I found lies within these two property listings:
This charming development comprises 170 villas and has established itself as a sought-after community in the Sarasota area. Every villa in this neighborhood boasts a single-story design with 2 bedrooms and 2 bathrooms, though there are three slightly distinct floor plans available. Additionally, some feature two-car garages, while others offer one-car garages. I specifically examined two sales. The following sales featured identical floor plans, square footage, and both included two-car garages: 32
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