ETTA CARTER - HOW I SELL HOMES OTHERS FAILED TO SELL

- Villa A sold on May 31st above the list price, achieving a 101% SP/LP ratio. - Villa B, located in close proximity, sold on May 25th for over $50,000 less and below the list price, with a 96% SP/LP ratio. I personally visited this neighborhood and am intimately familiar with these properties. It's nearly impossible to find a more perfect example of two identical properties selling at different prices. Every substantial aspect of these two homes is identical: - The lots they occupy are equally desirable in location. - Both homes feature the same style of kitchen, with no carpet in any of the rooms. - Each has a closed-in lanai with sliding glass doors from both the master bedroom and the living room. I meticulously scrutinized every facet of these sales to uncover what made the difference. There are two key reasons why one home sold for over $50,000 more: 1. Villa A underwent professional staging, enhancing its overall appeal. 2. The agent responsible for Villa A took higher quality and more attractive photographs of the property. In contrast, Villa B was not staged, resulting in somewhat cluttered rooms. Furthermore, the agent representing Villa B appeared to have used a smartphone to capture images, 33

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