ETTA CARTER - HOW I SELL HOMES OTHERS FAILED TO SELL

about this offer, they promptly decided to purchase it. This simple incentive had made the difference. This example illustrates the power of a compelling incentive. It doesn't have to be extravagant; it merely needs to stand out. You could consider offers such as complimentary cleaning, lawn care, pest control services, or a two-year home warranty. Your options are limitless, limited only by your creativity. Moreover, if your potential buyer has the financial capability but is concerned about unfavorable interest rates, and you are firm on not lowering the price, consider offering a closing cost credit. This credit can enable the buyer to implement a 2-1 buy-down on their interest rates, potentially spurring them to make an offer. Consult your agent for more details on this solution. In summary, place yourself in the shoes of your prospective buyers and think about the kind of deal you'd appreciate when purchasing a home. Be prepared with these incentives from the very beginning, so if buyers express interest, you can seize the opportunity to sweeten the deal and stand out in a competitive market. KEY TAKEAWAYS: • Utilize professional photographs to market your home effectively. • Attract potential buyers with enticing incentives, such as property tax discounts, complimentary services, or interest rate credits.

53

Powered by