CHAPTER 16 The 3-Step Formula I Use t ormula I Use to Sell o Sell Homes Others Couldn't Sell 't Sell These methods can successfully sell homes that have previously proven challenging for other agents. Often, it's the seemingly minor details that can have a substantial impact. Here's a small selection of homes that eluded the success of other agents but found success after implementing these techniques: 1. A multi-generational home experienced a tumultuous journey with three different agents, encountering three expirations (including one repeated), and was canceled once, languishing on the market for over 17 months. Using the strategies outlined here, it was listed and sold successfully within just three months. 2. An older single-family home, constructed in the early 60s, sat on the market until it eventually expired. Upon re-listing and implementing the strategies outlined, this property sold within a mere 45 days. 3. A condo languished on the market for six months under another agent's representation, with minimal activity and no offers. However, after relisting and applying these strategies, it sold successfully within three months. These success stories are not isolated incidents; many more such cases exist. Here are three fundamental approaches I utilize to sell homes 54
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