ETTA CARTER - HOW I SELL HOMES OTHERS FAILED TO SELL

As we delve into the details, it's crucial to recognize a significant possibility: the prospective buyer of your home may possess exceptional negotiation skills. If you lack knowledge in negotiation, there exists a potential vulnerability where they could exploit the situation to their advantage. Now, here's the encouraging aspect: this book unveils a strategy for an average negotiator to protect themselves from falling prey to a more adept negotiator. In the realm of negotiation, two key factors fundamentally determine the victor: 1. The motivation level of the individuals engaged in the negotiation. 2. The proficiency they possess, or lack thereof, in the art of negotiation. Consider a scenario that unfolds daily across America—one that could potentially happen to anyone. An individual, the seller, places their property on the market. They possess moderate negotiating skills, neither exceptionally strong nor terribly weak. However, they are a highly motivated seller due to several compelling reasons: - Their home has languished on the market for an extended eight-month period. - They have already relocated to a different city. - The stress associated with home maintenance and upkeep has become burdensome. - Their demanding work commitments leave them emotionally drained, with little energy to tackle additional challenges. On the flip side, a buyer emerges, expressing a strong desire to purchase the seller's home. This residence aligns perfectly with their preferences, and they have been diligently searching for such a property for an extended duration. Consequently, the

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