ETTA CARTER - HOW I SELL HOMES OTHERS FAILED TO SELL

The Billionaire's Approach: Wealthy individuals comprehend the importance of understanding a buyer's motivation. Their seasoned real estate agents delve deep into uncovering the buyer's needs and preferences, enabling them to tailor negotiations effectively.

COMMON NEGOTIATING MISTAKE #2: AKE #2: Opting for a Middle Ground

A prevalent mistake is succumbing to the notion of meeting in the middle during negotiations. This inclination often results in selling your home for significantly less than its actual value. It's crucial to recognize that meeting halfway is not an obligatory strategy in negotiation. An illustrative example highlights this point effectively: a house was initially listed at $340,000, and the initial offer from buyers was $320,000. Instead of accepting this offer outright, the seller's agent suggested a counterproposal, leading the buyers to come back with a $330,000 offer. The seller, thinking that the buyers' willingness to compromise was friendly, agreed to this price. However, the agent recommended introducing a counteroffer of $337,500 to assess the buyers' determination. Subsequent negotiations ultimately resulted in an agreement at $337,000. This scenario underscores the wisdom of refraining from midpoint compromises. The Billionaire's Approach: A wealthy home seller would typically approach negotiations with a strategic mindset that is focused on maximizing their return on investment. They are less likely to fall into the common trap of "meeting in the middle" during negotiations, which can often result in

62

Powered by