KEY TAKEAWAYS: • Failure to check comparable home sales in your area during pricing can lead to costly mistakes. • Explore opportunities aligned with the "highest and best use" of your property. • Incorrect pricing can result in wasted time and underselling your home. • Be aware of market conditions, distinguishing between buyer's and seller's markets. • Utilize online resources like Zillow and Realtor.com for valuable market and pricing information. • Consider enlisting the assistance of an appraiser or real estate agent to determine an accurate price. • Avoid using bank-owned/REO properties, short sales, and poorly-maintained homes as price benchmarks. • Explore sales incentives such as decorating allowances, home warranties, or covering closing costs to enhance your home's appeal.
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