and skill level. But when Tiger Woods was at the top of his game, he was the best golfer in the world by a wide margin, and he got that way by practicing more intensely than anyone else. Michael Jordan became a legend in professional basketball the same way — through intense practice. Lots of people who have reached the top of their industry, whether sports or business or entertainment, have gotten there not because they were naturally skilled. They took the skills they had and got ahead by practicing. And if you do have natural skills and abilities, imagine how much better you can become if you take the time to practice those skills and hone those abilities. Caitlin Clark is making a name for herself in the WNBA and she is as good as she is by practicing. One of her routines is to make 100 three-pointers, 100 mid-range and 100 free throw shots daily and she doesn't stop until she makes them. Practice is how she got so good at making buckets.
WHAT'S YOUR VALUE PROPOSITION?
Keep in mind that when you’re speaking to a prospective client by phone or face-to-face, you don’t have to be better than every real estate agent in the United States. Most home sellers don’t interview 10 Realtors® to sell their house. They might interview just three Realtors®. If you practice, all you have to do is impress your prospects more than they’re impressed by the other two or three agents they’re interviewing. Remember that the main point of an interview is to tell customers why they should work with you to buy or sell a house. Just figure out why they should work with you instead of the other agents. That’s what we call your unique selling proposition. It’s what makes you different, and most important, it’s what makes you better than your competition.
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