CHAPTER 11 Marketing an Inherited Home ed Home
Boons bestowed by web technology have rendered it extremely easy to market property on multiple platforms. While most homeowners initially engage or eventually resort to an agent to sell their property, some turn to online real estate portals, online classified ads, video-sharing sites, blogs, and social networking sites. House buyers make broad and sophisticated use of the online market. However, their online activity significantly varies. Some are hunting for properties by locating specific brands on search engines. Others are keen to go through reviews and ratings of properties, or prefer interacting with the members of various real estate communities using social media sites. Some are also watching property tours presented through YouTube videos. Handheld devices are used to search for dream homes online. The sales scenario existing today can give the widest exposure, reach, and coverage your property could ever ask for. Due to the diverse kinds of customer behavior online, your sales strategy must involve multiple platforms. About one-fifth of real estate searches happen on handheld devices. Over the past four years, real estate searches over Google have grown more than 253% percent. One study found that on average, shoppers make about 11 searches before acting on a real estate issue. More than half of the actions taken on real estate brands ensue from a search engine. Many real estate sites and FSBOs have high rankings on popular search engines like Google, Bing, and Yahoo. Added advantages presented by these sites include facilities like email marketing, social media marketing, and 76
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