CHAPTER 11 Marketing an Inherited Home
Selling an inherited home can be a complex process, but today’s web technology offers a wealth of tools to simplify marketing and connect with buyers. By leveraging multiple platforms and adopting a strategic approach, sellers can maximize exposure and achieve optimal results. This chapter outlines actionable steps and professional guidance to help you navigate the online real estate market effectively.
Leveraging Online Platforms
The internet has revolutionized property marketing, providing access to numerous platforms that cater to diverse buyer behaviors. While many sellers partner with real estate agents for professional expertise, others turn to online real estate portals, video-sharing sites, social media, and classified ads. To market an inherited home effectively, consider the following platforms: • Real Estate Portals: Websites like Zillow, Trulia, and Realtor.com offer tools to list and promote your property. These platforms often include mobile apps to streamline the selling process. • Search Engines: Optimize your listing with clear, engaging descriptions and high-quality images to improve visibility on Google, Bing, and Yahoo. • Social Media Channels: Platforms like Facebook, Instagram, and Twitter allow you to reach targeted audiences and build connections with potential buyers. • Video Content: Create video walkthroughs to showcase your home’s unique features and neighborhood 46
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