highlights. Platforms like YouTube are invaluable for this. • Local Blogs and Forums: Engage with community- specific platforms where buyers often look for real estate insights and recommendations.
Understanding Buyer Behavior
Buyers today rely heavily on online tools to search for homes. Research shows: • Over 20% of real estate searches happen on mobile devices. • Shoppers perform an average of 11 online searches before making a real estate decision. • More than 70% of links clicked are organic, not paid. These statistics underscore the importance of crafting a robust, multi-platform strategy. A well-rounded approach ensures your inherited home receives the exposure it deserves, reaching a variety of potential buyers.
Developing a Social Media Strategy
Social media is a powerful, cost-effective tool for marketing your home. With billions of users, these platforms offer unparalleled reach and the ability to target specific demographics. Here’s how to make the most of social media:
Create a Dedicated Page:
1. Use Facebook or Instagram to create a page showcasing your home. 2. Include a professional cover photo, high-quality profile picture, and detailed property information.
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