Robert Bernstein - SELLING SECRETS YOU CAN'T AFFORD TO MISS

CHAPTER 7 Learn From Other's Mistakes

To avoid selling your house for less than it’s worth and leaving money on the table, it’s helpful to find out what other people have done wrong. These are examples of costly mistakes, including mistakes made by banks. The final story demonstrates how pricing your home right the first time is crucial in a changing market.

UNDERPRICING: THE EASIEST WAY TO LOSE MONEY ON YOUR HOME SALE

The #1 reason people lose money on their home sale (as in, not getting all the money they could) is underpricing. They think their home is worth ‘x’ dollars without researching the value. They put their house on the market, sell it for less than it’s worth, and never realize their mistake. That is why it’s so critical you have a real understanding of the value of your home in today’s market.

ERRORS IN PRICE ADJUSTMENTS ARE COSTLY

There are times when pricing adjustments may need to be considered. For instance, let’s look at Tim and Sue’s situation.

Comparable Home A: $968,000 Comparable Home B: $949,000 Tim and Sue’s Home: $945,000 Comparable Home C: $945,000 Comparable Home D: $933,000 37

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