More than half of the actions taken on real estate brands result from a search engine. Many real estate sites and FSBOs have high rankings on popular search engines like Google, Bing, and Yahoo. Added advantages presented by these sites include facilities like email marketing, social media marketing, and several other marketing strategies that can help drive leads. Research found that more than 70% of links clicked by search engine users are “organic” rather than paid. Several companies have their own social media channels to post their clients’ properties including Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
USING SOCIAL MEDIA TO SELL THE HOME
Social media is one of the most prominent media outlets on which to advertise your home sales information. Studies have shown that social media conversations significantly influence 68
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