CHAPTER 4 Creating Curb Appeal b Appeal
First impressions matter—make yours unforgettable. Someone once said, “A stunning first impression is not the same thing as love at first sight. But surely it is an invitation to consider the matter.” When it comes to selling your home, truer words have never been spoken.
First impressions aren’t just important—they’re everything. They set the tone for how buyers perceive your property and determine whether they want to see more. Think of curb appeal as your home’s opening act. Just like a well-dressed storefront on a bustling street attracts customers, your home’s exterior draws buyers in—or drives them away. Whether buyers are scrolling through online photos or cruising by in their SUVs, they’ll decide in seconds whether your home is worth their attention. The question is: What do you want them to think in those fleeting moments? Why Curb Appeal Matters Let’s be honest: We’ve all seen those “We Buy Ugly Houses” signs nailed to telephone poles. They’re aimed at rehabbers looking for a deal. But unless you’re willing to sell for basement-bargain prices, your goal is different. You’re targeting buyers who are 14
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