CHAPTER 5 Staging with Purpose
Sell the dream, not just the house.
Staging isn’t just about fluffing pillows or decluttering shelves. It’s about presenting your home as the stage where potential buyers can envision their future. Done right, staging creates an emotional connection that turns “just looking” into “where do I sign?” As a seller, the decision to stage is yours, but let me be upfront: Staging is one of the most effective ways to maximize your sale price and minimize time on the market. Yes, it requires effort, but the payoff is undeniable. Whether you’re selling a single- family home, a condo, or a townhome, staging works. It sets your property apart from the competition, attracts higher offers, and ensures buyers remember your home. The Hard Truth About Preparation Let’s be real for a moment: If I had a dollar for every time I walked into a home to find dishes in the sink, an overflowing 18
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