CHAPTER 8 Pricing & Marketing Your Home our Home
It's Not Rocket Science, But...
When it comes to selling your home, getting the price right isn’t optional—it’s everything. Overpricing scares buyers off faster than a swarm of mosquitoes at a BBQ, and underpricing? Well, let’s not even go there unless you’re aiming for a bidding war (spoiler: that strategy doesn’t always work).
So, how do you nail the price? Let’s break it down.
The Myth of the Perfect Algorithm First, let’s talk about those online estimates—you know, the ones rhyming with “pillow.” They claim to know what your house is worth based on a fancy algorithm. Sure, algorithms are great for Netflix recommendations, but pricing your home? Not so much. Here’s the kicker: anyone can tinker with those online valuations. Yes, your neighbor who thinks their DIY deck is a masterpiece probably bumped their home’s “value” by thousands. Does that make it accurate? Nope. Algorithms don’t account for local market conditions, your home’s quirks, or the buyers’ mindset. Pro Tip: Trusting an algorithm to price your home is like 32
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