trusting a weather app for your wedding day—good for a ballpark, but not the whole picture. What you need is a human touch. Enter the PSA (Pricing Strategy Advisor). Why You Need a PSA (I S d a PSA (I Should Know—I Am One!) You’ve heard it before: “Never trust a Realtor who will list at any price just to snag your listing.” And it’s true! A good agent (and especially a PSA like me) doesn’t just tell you what you want to hear—we tell you what you need to know. A PSA analyzes what’s selling, what’s sitting, and why. We dig into market stats, recent sales, and buyer trends to position your home where it belongs—right in the sweet spot. And let me tell you, that sweet spot is where buyers bite, offers roll in, and deals close without drama. Pricing for Success Let’s make one thing clear: the price you pick has nothing to do with what you think your home is worth. It’s about what buyers are willing to pay.
Here’s how we strategize:
1. Stretch Pricing: Listing above market value to leave “room to negotiate.” Sounds clever but often backfires. Buyers might not even bother stepping through the door. 2. Market-Value Pricing: Listing in line with comparable homes. Safe, steady, and usually effective. 3. Attraction Pricing: Undercutting market value to spark a feeding frenzy. This works, but only in certain markets—and it’s not for the faint of heart.
The best strategy? A blend of data-driven decisions and
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