experience. That’s where your PSA comes in.
Perceived Value vs. Reality Check Buyers are guided by perceived value. They want to feel like they’re getting a deal, but they’re also savvy. Your $10,000 roof replacement? Buyers see that as a standard, not a bonus. That giant tree in the yard you love? It’s just more raking for them. This is why transparency is key. Be upfront about what you’re offering and price accordingly. Buyers will respect the honesty, and you’ll avoid those dreaded lowball offers. Marketing: Selling More Than a Home Great pricing means nothing without stellar marketing. Remember, today’s buyers shop with their eyes first—online. If your photos don’t sparkle, you’re losing them before they even step foot in your house. The Power of Photography Good photos are non-negotiable. They should highlight your home’s best features—without trickery. No wide-angle lens that makes a broom closet look like a ballroom, please. Buyers notice, and trust me, they won’t be amused when reality hits. Maximum Exposure Your agent should have your home everywhere buyers are looking: real estate sites, social media, email blasts, you name it. But it’s not just about quantity—it’s about targeted, quality exposure. Think virtual tours, professional storytelling, drone shots, floor plans, and social media campaigns that actually catch attention. The Bottom Line Pricing and marketing go hand in hand. Get the price right, showcase your home like it’s the star of a Netflix series, and
34
Powered by FlippingBook