CHAPTER 9 Common Seller Mistakes
Selling a home isn’t rocket science—but it’s also not as simple as slapping a price tag on it and waiting for offers to roll in. Yet, time and again, sellers fall into traps that cost them time, money, and their home’s marketability. Here’s your insider’s guide to avoiding the pitfalls most people won’t talk about.
Pricing Mistakes Guessing vs. Researching
Thinking of pricing your home based on your neighbor’s asking price? Stop right there. They might as well be selling you a bridge in Brooklyn. Nothing turns off buyers faster than an overpriced home. And don’t think you can “correct” later—price drops reek of desperation and invite bargain hunters like sharks to chum. On the flip side, underpricing might get you a quick sale, but at the cost of leaving thousands on the table. Here’s the deal: pricing your home correctly from the start is critical. A solid Comparative Market Analysis (CMA) isn’t just helpful; it’s your secret weapon. Let the CMA and a trusted real estate professional, (preferably a PSA) guide you—not what Bob down the street is asking for his fixer-upper. Hiring an Agent Based on the Highest Suggested Price Here’s a hard truth: some agents will inflate the price of your home just to get the listing. It’s the oldest trick in the book. You’re flattered; they get the listing. But when the house sits 36
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