4. Are You Pricing to Sell—Or Pricing to Serve Yourself? Here’s a hard truth most sellers don’t hear until it’s too late: not all agents are working on your timeline. Some are working on theirs. That means pushing you to list fast—even when your home isn’t ready—and slashing the price to ensure a quick, clean commission. Why? Because a faster sale means money in their pocket sooner . Your long-term equity? Collateral damage. Case in point: I recently spoke with a seller who was convinced her home would only appeal to skiers, so she needed it listed immediately . Never mind that it wasn’t ready for market—because a local agent had planted the urgency seed and conveniently suggested a list price over $200,000 lower than comparable homes were selling for. That’s not pricing strategy; that’s a fire sale in disguise. And let’s debunk the skier myth while we’re here: buyers on ski vacations aren’t abandoning the chairlift mid-run to go house hunting. They’re here to ski . If they decide to buy, it’s usually after the trip—at home, with cocoa in hand, clicking through listings online, not flipping through outdated real estate mags at Hannaford. So, when an agent tells you to rush the listing or take a “market- smart” lowball price, pause. Ask yourself: Whose urgency is this, really? Because the best agents know that timing, presentation, and strategic pricing drive top dollar—not panic-listing and misplaced pressure disguised as “insider advice.” 5. How Will You Market My Home? Vague promises like “I’ll post it on social media” or “I’ll list it on the MLS” aren’t enough.
You need specifics. Key questions to ask:
What platforms will you use for social media ads? Do they have
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