a strong presence on Facebook, Instagram, and LinkedIn with engaged followers? Do you create professional visuals? Buyers shop with their eyes first. High-quality photos, video walkthroughs, floor plans and drone footage are essentials. Are your listings SEO-optimized? With most buyers starting online, your home needs to rank in search engines to stand out. How do you target specific demographics? Hyperlocal advertising can attract the right audience, whether families, professionals, or retirees. Do you leverage professional networks like LinkedIn? A strong LinkedIn presence can expand exposure to other agents and potential buyers. If your agent can’t answer these questions clearly, they’re likely relying too heavily on the MLS or their brokerage’s brand name—an outdated approach in today’s competitive market. Understanding the New MLS Rules: What Sellers Need to Know Recent changes to MLS rules have reshaped the home-selling process. Buyer agents now require a signed buyer agency agreement before showing your home. This reduces uncommitted buyers wasting your time but also shifts more responsibility onto your agent to attract serious buyers. Additionally, sellers are no longer required to offer compensation to buyer agents, making this decision optional. While this creates new flexibility, it also adds complexity. If You Offer Buyer Agent Compensation: Your agent must communicate this clearly in marketing materials to attract buyer agents. Transparency is key.
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