If You Don’t Offer Compensation: Your agent must have a robust strategy to market directly to buyers through digital campaigns, social media, and targeted ads. Buyers can negotiate agent fees as part of their offer, so ensure your agent is prepared to navigate these discussions without jeopardizing the deal. Think Twice About Big-Name Brands Choosing a big-name brokerage is tempting because you see their signs everywhere. But often, these signs represent an agent- centric model focused on recruiting agents, not delivering results for clients.
Ask your agent how their brokerage supports them.
Do they provide advanced marketing tools, professional photography, and lead-generation systems—or just generic training programs that agents pay for themselves? A client-centric brokerage invests in resources that directly benefit you, ensuring your home gets the attention and exposure it deserves. Avoiding the Old-School Trap Outdated practices won’t sell your home in today’s market. Beware of agents who rely on: Open Houses: Often more about collecting leads than selling your home. Paper-Based Offers: Secure, digital platforms are the standard now.
No Digital Marketing: If your listing doesn’t include video tours
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