CHAPTER 12 Negotiating Your Home Sale: Master the Art
Selling your home doesn’t have to feel like a battle of wits. Understanding how negotiations work and arming yourself with proven techniques can help you achieve the price you deserve—without the stress.
Know More Than Your Buyers Negotiation boils down to two critical factors: motivation and skill. • A motivated buyer is determined to snag the best deal, while you, the seller, are focused on getting the best price. • A skilled negotiator knows how to navigate pressures like competition, time constraints, and communication with precision. To win at the negotiation table, you must balance your motivation with unwavering focus and strategy.
What Motivates a Seller? Sellers face a unique set of pressures, including:
• Time on the market • Relocation deadlines • Ongoing maintenance and upkeep
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