Vanessa Saunders MBA MIMC - SELLING SECRETS YOU CAN'T AFFORD TO MISS

• Emotional stress, especially in situations like divorce Selling your home is a multifaceted process, and it’s easy to let emotions take over. But here’s the thing: desperation can be costly. The moment buyers sense you’re under pressure, they’ll push harder for a lower price. Whether it’s worrying about paying the mortgage while your home sits unsold or managing constant showings, these pressures can wear anyone down. Knowledgeable buyers know how to exploit these stress points, so staying calm and collected is crucial. When the Competitive Pressure is On In negotiations, the party with the most options often wins. Buyers will dig for clues about your situation. Are you relocating? Has your home been sitting unsold for a while? These details can make you appear desperate, and they’ll use that against you. On the flip side, if buyers believe you have multiple offers or other interested parties, they’ll feel the pressure to act fast and raise their bid. Understanding buyer motivation without revealing your own gives you the upper hand. Perception matters. If buyers think you’ve turned down higher offers, they’ll approach negotiations more cautiously. But if they hint at interest in other properties, don’t let it rattle you—it’s often just a tactic to push you toward accepting their terms. Stay composed and focused to avoid costly mistakes. Time is on Your Side Time pressure is a classic tool in negotiations, and buyers often use it to their advantage. Buyers will try to uncover any time-sensitive situations, such as: • Financial hardship (e.g., foreclosure or overdue mortgage

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