A Word of Caution: Know the Rules While these extras and incentives can boost your chances of selling, it’s important to understand the legal and financial boundaries. Real estate agents are subject to agency laws, and there are lender limits on buyer credits that must be properly disclosed. Before agreeing to any incentive or concession, consult with your agent to ensure everything stays above board. Why Homes Don’t Sell: The Hard Truths Sometimes, sweetening the deal isn’t enough if foundational issues with the property or its presentation aren’t addressed. Here are common reasons homes linger on the market—and how to fix them: Overpricing: The number one reason homes don’t sell. Strategic pricing is essential. Cluttered Interiors: Piles of stuff distract buyers and make spaces feel smaller. Outdated Décor: Old carpeting, wood paneling, or dated fixtures can turn buyers off. Inflexible Showings: A “by appointment only” policy can discourage potential buyers. Poor Marketing: If your agent’s plan isn’t aggressive or innovative, your home won’t get the exposure it needs. Inaccurate CMA: e CMA:An improperly conducted Comparative Market Analysis leads to unrealistic pricing. The Bottom Line: Be Strategic, Be Smart Incentives and bargaining chips are valuable tools in the selling process, but they aren’t a substitute for a well-priced, well- presented home. Focus on the fundamentals—strategic pricing, an appealing presentation, and an aggressive marketing plan—before leaning on extras to close the deal. Abandoned Developments: Homes in incomplete neighborhoods often struggle to attract buyers.
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