CHAPTER 11 Finding Buyers
You now understand the importance of pricing, and how real estate today is largely driven by technology. How do you find buyers? The two most valuable tools for finding ready buyers are the previously covered strategic pricing and aggressive marketing plan. According to recent National Association of Realtors® surveys, 36% of homebuyers first found the home they purchased on the internet. Real estate agents were consulted at the same rate as the internet but were not the first choice of buyers. Only 2% found homes in the local newspaper; 9 of 10 home shoppers use the internet to search for properties using syndicated realty websites.
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