to stimulate offers at, or even above, the listing price.
THE SECOND STEP IN S TEP IN SELLING YOUR HOME FOR MORE
The seller’s willingness to adequately prepare the home for presentation, called "staging"— and willingness to live in that pristine state for the time it takes to sell the property — will greatly affect both the sale period as well as the price at which the home sells. The listing agent's marketing plan can also set the seller up for success in the matte. It takes a team to get the optimum outcome-seller cooperation with the agent's implementation of an excellent marketing plan. Part of strategizing marketing is setting a competitive price. This involves understanding if the current market a Buyers' market, Sellers' market or a balanced market? A variable, for instance, like a major company entering — or moving from — the area will tip the scale toward homeowners to make a swift sellers' market or toward buyers to make a slow market. I would never want to "give away" a client's home by underpricing-however, setting a slightly lower price can generate tons of showings and ultimately multiple offers and a much higher price than overpricing a home because "they can just write an offer" if they don't like the price. Pricing higher than your competition ends up in extended marketing time-and almost always a lower purchase price-especially in a declining market. Pricing correctly is a science and an art.
LIVING IN A FISHBOWL
A house on the market requires keeping the home in a constant “show-ready” condition, and interruptions in your day-to-day life are inherent to the process. Sellers get unexpected phone calls at all hours from unrepresented prospects and buyers’ agents to show the home. Frequent updates by phone, email, and text and
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