that a high end buyer would appreciate. That doesn't even count the things that you can't determine by looking at the photos-like custom made furniture-grade kitchen cabinets imported France! When I called him and requested that he fill in the remarks with verbiage that would convince $6,000,000 buyer to want to see it- he just put in one sentence that said it was a very nice home. This agent did not deserve this listing. Of course, he didn't end up selling the house! My listings that were 1/20th of the price received much better marketing-and sold faster, of course. Keep in mind, your selling point won’t be the common features your home shares with the other properties on the market. Instead, I use your home’s unique features to grab the attention of buyers who are interested in those distinctive attributes. For instance-does it have a spectacular view?
BUYER’S STORY
When Vince and Sue were shopping for a new home, Vince wanted a big mountain view. They looked at many desirable properties but didn’t find any that were right for them. Some were overpriced; others were gorgeous but had obstructed views. The search went on for almost a year until they found an older home high on a hill. The neglected exterior and dated interior were not encouraging, but when Vince stepped onto the third-floor deck off the master suite, he was sold by the breath-taking views. Any shortcomings in wall color or fixtures faded away when he took in the view. He could now see the sunrise on the mountains from his bedroom window every morning. What 20% of the home caught the eyes of Vince and Sue? The magnificent third-floor view of the mountains!
SELLER’S STORY
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