townhome. With this attractive point of difference, the house sold for a higher price. Another townhouse seller in the same complex found a different unique feature. Although she did not have a yard, she was still able to use location to her advantage. Her property backed up to the park and fountain. This unique feature helped her to sell the townhouse quickly and for a better-than-average sales price. The listing agents in all these examples targeted their marketing to appeal to the buyers looking for those specific features.
THE 80/20 RULE IN ACTION: BUYERS ARE SEARCHING FOR UNIQUE FEATURES
Your agent, or yourself if going it alone, must decide upon, improve, and spotlight the unique features of your home in marketing copy, photographs, and showings. Do not spend much time explaining how the storage room can be converted to another full bath; instead, lead the
dog-owning prospect to the fenced-off dog run in the unusually large backyard. If the home has a certain feature a buyer is 17
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