• Fresh updating, lighting, new appliances, new roof, etc.
Following the 80/20 rule can lessen time showing to people who aren’t interested. Instead, you will be showing your home to buyers who are motivated to make a purchase-not to the rest of the world of non-buyers who may have questionable motives. You won’t have to show as frequently. You also won’t have to sift through low-ball offers from casual shoppers. Keeping this in mind, you must take the time to high light your home’s most attractive and unique features and improve them to their highest potential. Compare your house with others in the neighborhood to see what makes yours stand out. Work with that. But just remember-what you may like most about your home may not be what every buyer wants. Here is an example: Virginia and Jack had built their dream home high on a hill in about 2000, raising the 2 story home even higher to have better views. This made it a walk-up 2 story-you had to go up a full flight of stairs from the garage and basement to get the kitchen. Also, since it was their dream home, they chose tile, drapes and other decor in 1990's colors and decor, which 90% of buyers would want to remodel. They didn't want to remodel neutralize it to today's taste. So, I had some big marketing negatives to overcome. I ignored the major negatives, focused on the biggest draws to capture the 20% motivating factors for most buyers-the spectacular views, the main level master bedroom, 4 car garage and .6 acre wooded lot. I then staged the home to draw the eye away from the dated aspects, add charm and display its functionality, and had "virtually" removed the dated green Tuscan building wallpaper which my sellers thought was the most beautiful wallpaper in the world! They kept saying that we would find buyers just like them who would appreciate the decor. I said, "If we do, they will probably be around your age and have the same issues with stairs that you do, which is why you are selling!" I actually did find buyers just like 19
Powered by FlippingBook