Terry Naber, REALTOR® - TERRY'S GUIDE TO SELLING YOUR HOME FOR TOP DOLLAR

view was worth 80%.

In some cases, the 80/20 rule may help people make a sale without even conducting a showing. The house in the following example had languished on the market for months. Unlike the previous home, this one was attractive. It was a brand-new, custom-built home, yet it sat on the market for over seven months without a single offer. Obviously, the market was not working. The builder fired his old agent and hired a real estate agent who knew the importance of finding that one special feature to focus on. He drove out to give the house a thorough investigation. He discovered what the property had that the competition did not. The house had a five-acre yard. Other houses being sold in the area had one- to two-acre lots. Not only was the yard bigger, it was also more private than the other properties. The real estate agent marketed the property by highlighting the private setting on five acres. Because the house was no longer the main selling point, interest in the property increased. The trick is being able to identify what will the most appealing factors of your property is to the general public, and then targeting the marketing towards buyers who would love that feature. If you skillfully identify and describe as many of these factors as you can, and then get it out to thousands of buyers and their agent, you can stimulate interest from buyers who may have different "20%" hot buttons@

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