CHAPTER 5 Staging with Purpose
Staging is the act of sprucing up and setting up a home's interior to make it as visually appealing as possible to the greatest number of prospective buyers. Creating an appealing home — one that potential buyers can envision themselves living in — is the best investment in the sales effort. Sellers often fail to take full advantage in this regard, as it takes considerable time and work. However, the payoff is proven. Staging is considered one of the most effective marketing strategies to increase the value of your home. This strategy is effective in any market, in any type of home property being listed. It applies equally to single-family houses, apartments, townhouses, and condos. This approach works! Agents and sellers using this tactic have a greater chance of selling the property for more money, but how to stage is not what is appealing to you, necessarily. It is based on research on appeals to the masses at any given time, the psychological impact of color, and how to set off the home's top features to the best advantage, and make the rooms seem more spacious. It can even imbue a sense of quality in construction, if done correctly. There is science and data behind it.
Staging the home will:
• Distinguish it from the competition • Attract top dollar from homebuyers
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