• A staging investment of 1% to 3% of asking price generates an ROI of between 8% and 10%. • Homes staged prior to listing sold 79% faster than homes staged after listing.
WHAT DO BUYERS WANT TO SEE?
Most home shoppers are envisioning a fresh start. If they can picture themselves living in the home, the home will be easier to sell. This is known as “interior curb appeal,” where the eyes are drawn to inviting spaces and light, as well as to unique features. Each room needs a purpose or suggested use. The home must feel new to reflect ease of upkeep. The goal is to create a clean, simple, and contemporary feel. Painting, updating fixtures, and eliminating stained carpets and popcorn ceilings can affect the sale-ability of the home by 75%! Here is an example of what staging can do. I had a listing that was in the beginning stages of the foreclosure process. The sellers had to move out state to live with family, and had no money to do any repairs. They had "customized" the home until it was so specific to their taste that it would appeal to few buyers. For instance, they had removed the carpet in the master bedroom and put in gray tile and painted the walls a gray color-at time
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