stimulates demand for your home.
People ask me frequently when is the best time to their home on the market. There are no set rules of when to sell because homes are not sold from store shelves based on seasonal holidays. People get new jobs or are transferred or decide to move because of family situations all the time, at any time of year. It is not strictly a financial decision-the best time to sell is when you want or need to sell. How do you decide? What is the best way to get online exposure? Do professional photographs make a difference to online shoppers? What more can be done to market your home? Upcoming chapters answer these questions to help you sell your home for the best possible price.
THE PRICE IS RI CE IS RIGHT
We've already discussed pricing your home, but pricing, as a key marketing strategy, needs to be thoroughly understood. A buyer of real estate is no different from a buyer of a painting or a bag of oranges. They don't want to pay more than those commodities are worth. Both sellers’ and buyers’ perception of value will always have a prominent role during the sale. Perceived value versus actual market value often get in the way of sellers pricing their home correctly for the best results, and being reasonable and realistic in negotiating. As a seller, keep two things at the forefront of your mind, as you determine listing price. First, sentimentality has no dollar value. Although you have emotional connections to your home, the buyer does not. Most sellers think their home is the best on block or they wouldn't be there. The buyers will be comparing your home to all the
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