When it comes to finding a buyer, pricing your home based off of comparable, real-priced sales is crucial to making the sale. The Comparative Market Analysis is imperative to pricing strategically. When you ask for one from a real estate professional, be sure to review the analysis, ask questions, and get explanations. If completed correctly, this comparison report not only gives you a great listing price, but also reduces the chance of your home being under-appraised. If you have a well-priced home, you should be showing within the first few days on the market. Offers should come within weeks.
PERCEIVED VALUE
If the perceived value of your home by a potential buyer is greater than the actual price, the more willing he is to buy. The higher the price as opposed to perceived value dissipates,the more the urgency to buy dissipates. This means marketing the home to match the buyer’s specific needs and desires. A real estate agent know the buyers' hot buttons in each neighborhood and price range, and can tailor the pricing and marketing for your home.
SELLING BY SHOWING OFF
Before the internet, cell phones, and social media, agents selected the homes to show their buyers from the local Multiple Listing Service (MLS) book filled with tiny, grainy black and white images of homes. The MLS took one photo of each home, and sometimes even photographed the wrong house! Buyers had to rely on the agents' knowledge of the homes on the market. Today, the reverse is true. Photographs have become the most effective bait to attract future homeowners. Recent studies show that 93% of buyers use online tools to shop for homes before contacting a real estate agent. They peruse the web, finding homes that appeal to them, and then contact a Realtor.
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