on a real estate issue.
More than half of the actions taken on real estate brands ensue from a search engine. Many real estate sites and FSBOs have high rankings on popular search engines like Google, Bing, and Yahoo. Added advantages presented by these sites include facilities like email marketing, social media marketing, and several other marketing strategies that can help drive leads. Research found that more than 70% of links clicked by search engine users are “organic” rather than paid. Several companies have their own social media channels to post their clients’ properties including Facebook, Twitter, LinkedIn, Pinterest, and Instagram. BEWARE of agents or brokers who try to convince you otherwise! If you/they choose to limit your listing exposure to just one company or website, you are probably NOT going to sell for top dollar. Limiting your property's exposure is never best for the seller - although the agent will usually make more money doing so, by eliminating most of the other competing agents and their buyers. More money in the agent's pocket = less money in YOUR pocket. Real estate lingo for this is called a "pocket listing" = Seriously, AVOID this happening to you and your family! (In fact, if an agent suggests doing this, you'll be wise to interview / hire someone else).
USING SOCIAL MEDIA TO SELL THE HOME
Social media is one of the most prominent media outlets on which to advertise your home sales information. Studies have shown that social media conversations significantly influence property buying decisions. The phenomenal amount of exposure that your property will get on social media is encouraging. Using social media enhances the
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