CHAPTER 11
NEGOTIATING TIPS Negotiating the sale of your home can be intimidating. This part of the real estate home sales transaction is among the most important aspects, as it determines the selling price of your home. Both buyer and seller are working to get the best deal and only one can “win.” This may also be among the most important professional services that working with a real estate agent offers. However, by learning how real estate negotiations work and how to apply appropriate techniques, you can get the price you want from buyers. KNOW MORE THAN YOUR BUYERS The two major elements of negotiation are 1. motivation; and 2. skill. A motivated buyer wants the best deal, and you, the seller, want the best price. A skilled negotiator is an expert at working under the pressures of competition, time, information, and communication. WHAT MOTIVATES A SELLER?
+ + Time on the market + + Relocation + + Pressures of maintenance and upkeep + + Emotional and mental stress
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