Add to that your hopes and dreams of what to do with your money once you sell, and pricing your own home is a total danger zone. This is indeed an area where a real estate agent comes in handy. However, it’s certainly not the only area. Throughout the rest of this book, I’m going to “take you to school.” We’re going to take a trip through Real Estate Selling Land. Through the rest of Part 1, we will take up Home-Selling Basics: Understanding the Home-Selling Process, Pitfalls of FSBOs (For Sale By Owner), and Common Mistakes to Avoid. Part 2 is devoted to Proven Strategies to Sell Your Home for More (i.e., professional marketing strategies adapted for unique situations; thinking like a buyer; knowing and addressing what buyers want; and marketing in the new online era, with chapters dedicated to Better Marketing, Top-Quality Pictures, Curb Appeal, Staging, Home Improvements That Make Sense, and Negotiating.) Part 3 wraps up Special Home-Selling Situations that sellers may face, including issues with The Vacant Home, The Distressed Home, The Inherited Home, and Home Sales When Divorce Is Involved. And only after all that will I try to sell you something — my very professional real estate services in selling your home for more money with A Last Word: Why You Should Hire Me to Sell Your Home. • • •
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